Everything you need to know about Coquette Aesthetic

by Catarina Pereira

July 26, 2024

Originating from the early 2010s, the coquette aesthetic embodies a flirtatious and feminine vibe, with delicate details like bows, lace, pearls and pastel colours at the forefront. It’s a playful style that celebrates a youthful charm. In recent years, the coquette aesthetic has evolved to offer a variety of subtypes including Vintage Americana, Dark Coquette and even Coconut Girl!

At KOI, we have a range of coquette-inspired shoes that capture the very essence of this flirty and feminine aesthetic. In this guide, we’ll unveil the best of our collection as well as a sneak peak into some of the most sought-after styles yet to come.

It’s a Barbie World

Step into Barbie’s world with our Barbie-inspired All Pink Mary Jane Shoes. Crafted in vibrant pink patent, these shoes exude an ultra-feminine vibe. Chunky and comfortable, they offer both style and ease. The easy buckle fastening, complete with adjustable loops, ensures a secure fit while adding a touch of convenience to your stride. Whether it’s a glam coquette aesthetic or the bold Coconut Girl sub type you’re going for, these Mary Janes are super versatile and perfect for any wardrobe.

It’s a Barbie World

Rise to the Occasion

For a coquette footwear option that stands out above the rest, our Darkbloom White Patent Platform Heels are the perfect choice. We know how much you love our classic Mary Janes as well as a sturdy platform, so we decided to mix the two! All the cuteness of a Mary Jane and all of the power of a platform combined - what’s not to love? With a singular strap and dainty buckle, a towering platform heel and an iridescent pearl sheen, these shoes pair perfectly with any coquette aesthetic and ensemble. Whether you’re hitting the dance floor or looking to command attention, these will have you feeling unstoppable.

Top Styling Tip: Pair these Pink Mary Janes with a pastel pink corset top, a white skirt and our Heiress White Lace Ruffle Socks for a soft Spring whimsical look.

Be the Belle of the Ball With Bows

As a coquette, you’re all about embracing your feminine charm and the quintessential coquette details such as bows and lace add elegance to your ensemble. Our Fairy Lace Doily Mary Janes in Baby Pink provide comfort and support, while the soft pink colour, lace doily detailing and bows add a touch of cuteness. Charming and unique, these shoes are the epitome of coquette and pair wonderfully with white tights, pink fluffy leg warmers and a satin dress. Finish off the look by layering your favourite pearls!

Super Kawaii!

Curb your sweet tooth craving with our Sugar Wishes Chunky Hi Top Trainers. With playful colours and adorable design, these trainers will have you feeling like a Kawaii princess in no time. The pearl chain with little charms and sweet little bow on the back make this shoe so darling. Whether you’re grabbing some Boba or off to an event, these Chunky Hi Tops will keep you looking stylish and feeling comfortable all day long.

Vintage Americana

For a vintage Americana coquette vibe with lace detailing, these Tira Mary Jane Shoes in the Black Cherry Bakewell Edition are just delicious. The classic mary jane design is elevated here with delicate ruffles and bows as well as a charming cherry print, while the chunky platform provides added support, so you can step with confidence. Pair these with a denim mini skirt, a gingham print top and our Heiress White Lace Ruffle Socks for a look Lana Del Rey would adore.

If you’re in need of a wardrobe staple, whether it’s for your grunge coquette aesthetic or you’re looking to elevate your everyday style.

For a casual look, style these with some jeans or to go 90s grunge, style with a mini skirt and knee high socks. Don’t forget to complete the look with satin hair bows and pearls.

Rise to the Occasion

Be the Belle of the Ball With Bows

Super Kawaii!

Vintage Americana

Rise to the Occasion

Be the Belle of the Ball With Bows

Super Kawaii!

Vintage Americana

And coming soon is our perfectly pink Tira Mary Janes "Pink Cherry Bakewell Edition." The delicate pink and white colour scheme, accompanied by adorable bows, adds a touch of coquettish charm, making a statement like no other. Also inspired by the sweetness of a cherry bakewell, these Mary Janes are as delightful as they are stylish. You can indulge in their sweetness very soon!

If those sugary-sweet options don’t tickle your fancy, and you’re looking for a dark coquette vibe then our grunge-inspired styles are sure to capture your heart. Grunge coquette combines the soft feminine charm of the coquette with the darker, gritty essence of grunge. Scroll on for the full run-down.

Everyday grunge

If you’re in need of a wardrobe staple, whether it’s for your grunge coquette aesthetic or you’re looking to elevate your everyday style. For a casual look, style these with some jeans or to go 90s grunge, style with a mini skirt and knee high socks. Don’t forget to complete the look with satin hair bows and pearls.

If you’re in need of a wardrobe staple, whether it’s for your grunge coquette aesthetic or you’re looking to elevate your everyday style.

For a casual look, style these with some jeans or to go 90s grunge, style with a mini skirt and knee high socks. Don’t forget to complete the look with satin hair bows and pearls.

Stomp Out the Way

For a touch of devilish charm, platform heels are the way forward. A towering platform and the classic silhouette of a Mary Jane…Gorg!

For some extra height, our Darkbloom Black Platform Heels will have you feeling on top of this world with their 5.3” heel height. Both in black, they're super versatile and can elevate any look. So, whether it’s a night out on the town or just strutting your stuff, these are the platform heels for you.

Whatever the coquette vibe you’re going for, your outfit will be complete with our collection of confident and curious footwear. Check out the whole collection for more designs that are guaranteed to send shivers down your spine.